VCU’s Line Development Class Project Collaboration
“Eternal Flow” By Cielo Collective in collaboration with:
The Team:
Ariana Mannino, Inez Brito, Benicio Gomez, Alyssa Benson
The Ask:
The Line Development class project prompt is to develop a brand, collection, marketing plan, and promotional materials. This class is a simulation experience, we were given parameters including a “budget” and a theme prompt. The theme this semester was circularity.
The Process:
I thought about this theme and proposed the idea of the water cycle as our element of circularity. The rest of the members of the group loved the idea.We developed the concept for our brand,Cielo Collective, to be based upon the water cycle with functional pieces that are weather proof thanks to Storm Cotton TM Technology.We also were thinking of the environment and worked to create transformative pieces that can be worn many different ways to reduce overconsumption.
All members were tasked with creating 6 looks which were narrowed down by selections from critic Jodi Sandman. Among the eight looks chosen, four included my designs or collaborations:
Forrest Rain- Kristina Wise
Warm Front- Kristina Wise
Patchbay- Kristina Wise, Ariana Mannino
Icefall- Kristina Wise, Inez Brito
Our group elected to use CLO 3D Software to showcase our designs. My contributions to this included: Layered Mist (Full Look) and The Cotton Promotional Tee
Within the marketing and promotions I was responsible for the “Collaborations” portion. This work includes developing the promotional materials for the trunk show including the commercial video for the Cielo Collective x Sweet Bee collaboration.
Skills Learned or Developed:
CLO 3D
Technical Drawing for Fashion
Video Editing
Adobe Photoshop
Adobe Illustrator
G Suite
Textile Function
Digital Marketing
Product Development
Dictated works are individual, all unmentioned works are collaborative.