VCU’s Technology in Fashion Final Project
“Farm Amazonian Active” By Kristina Wise
The Ask:
The Technology in Fashion class project prompt was to develop an activewear line in collaboration with an existing brand. The Theme prompt was to select a location and to base the print designs on the location of choice.
All of the prints are custom by me based upon the Rainforest, my chosen location.
The Process:
My Costa Rican heritage and connection with my culture has given me a deep love and appreciation for Tropical Rainforests and I consider them the most mystical natural landscape.
I first chose the Brazilian brand Farm Rio to use for this project as I admire their implementation of culture and activism in the brand, which has become a Multinational company, with locations in Brazil, Mexico, U.S., and London.
After choosing Farm Rio it only made sense to focus on the Amazon Rainforest for inspiration, thus Farm Amazon Active was born.
Skills Learned or Developed:
Adobe Illustrator
Adobe Photoshop
Design Principles
Digital Patternmaking
Fashion Flat Illustration
This project is for Academic Purposes only, with no affiliation to Farm Rio.